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National Digital Intelligence Platform

AD
PLATFORM ANALYSIS

Threads Intelligence

Meta's text-based platform: 893K UAE users, NO official government accounts, highest engagement rate (6.25%)

Threads Users

893K

from last period

Penetration

7.8%

Engagement Rate

6.25%

from last period

vs X (UAE)

3.2x behind

Gov Accounts

0

Influencers

50K

Threads Platform Overview

Global platform metrics and launch trajectory

Platform Fundamentals

Launched July 6, 2023 by Meta

Global MAU400M
Global DAU141.5M
Time to 100M users2 days (fastest)
Character Limit500 (10K long-form)
Engagement Rate6.25% (vs X 3.6%)
2025 Revenue$8B projected

User Demographics (Global)

Gender and age distribution

Gender Split

Age Distribution

Global Growth Trajectory

Monthly Active Users (Millions) - Q3 2023 to Q3 2025

Historic Launch Records

Fastest app growth in history - 100M users in 5 days

5 days
100 million users
Fastest app growth
2 hours
2 million
Initial sign-ups
4 hours
5 million
Initial sign-ups
7 hours
10 million
Initial sign-ups
12 hours
20 million
Initial sign-ups

Platform Features

Key capabilities by category

Basic
Text posts (500 chars)
Media posts (photos, videos up to 5 min)
Likes, comments, reposts
+2 more
Discovery
Trending Topics
Bookmarks & Drafts
Starter Packs
+2 more
Engagement
Direct Messaging
Group Chat (up to 50)
GIFs/Stickers in DMs
+1 more
Content
Ghost Posts (24hr disappearing)
Text formatting (bold, italic, etc.)
Snippets
+3 more

Trending Hashtags (UAE)

Activity on Threads platform

#UAE
6.8M total
28K recent
#visitdubai
56.0M total
361K recent

Geographic Distribution

Top countries by Threads usage

Platform Overlap

% of Threads users also using these platforms

Facebook
70%
Instagram
96%
YouTube
55%
Instagram (active)
51%

Top Followed Accounts (Global)

Most followed accounts on Threads

1
Neymar Jr
22.7M
2
Selena Gomez
20.1M
3
Kylie Jenner
17.9M
4
Kim Kardashian
16.4M
5
Jennifer Lopez
15.1M
6
Taylor Swift
14.4M