Active Users
8.36M
from last period
National Digital Intelligence Platform
United Arab EmiratesAD
VISUAL PLATFORMS
Instagram & Visual Platforms
Comprehensive Instagram intelligence: 8.36M UAE users, influencer ecosystem, regulatory framework, coordinated behavior incidents, and market analysis.
Instagram Overview
UAE Instagram platform metrics and user statistics
User Growth Trajectory
Instagram users in UAE (millions)
Active Users
8.36M
August 2025
Penetration
77.7%
Of population
Engagement Rate
4.2%
Avg per post
Sentiment Score
62
52
Sentiment Analysis
Overall platform sentiment breakdown
Trending Topics
Most discussed content categories
Luxury lifestyle
Tourism content
Food & dining
Beauty
Fashion
Key Concerns:
•Influencer manipulation
•Coordinated safety posts (March 2026)
•Cybercrime
Government Accounts
Official UAE presence on Instagram
@dubai
5,800,000
Verified
@visitabudhabi
3,200,000
Verified
@uae
2,100,000
Verified
@dubaimediaoffice
1,200,000
Verified